{"title":"On","description":"\u003cdiv style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;\"\u003e\n\u003cp style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important; margin-bottom: 16px; line-height: 1.6;\"\u003e\u003cb\u003eFounded in Zurich, Switzerland in 2010, On has orchestrated one of the most meteoric ascents in sporting history, cementing its legacy as an avant-garde powerhouse of Swiss engineering and performance innovation. Driven by its revolutionary, patented CloudTec® technology, the brand fundamentally transformed the running experience by delivering highly cushioned landings and explosive takeoffs—metaphorically allowing athletes to \"run on clouds.\" This relentless dedication to structural precision and biomechanical efficiency quickly elevated On from an elite running niche into a globally respected authority on anatomical comfort.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important; margin-bottom: 0; line-height: 1.6;\"\u003e\u003cb\u003eFueled by the massive global ascent of functional minimalism, Gorpcore, and premium activewear, On has seamlessly transcended the track to conquer the apex of modern high-street luxury. Through groundbreaking, highly coveted collaborations with historic fashion houses like Loewe, the Swiss label has masterfully integrated its performance-driven silhouettes—such as the Cloudmonster and Cloudtilt—into the vanguard of contemporary urban fashion. By beautifully bridging high-tech utility with a sleek, minimalist European aesthetic, On remains a non-negotiable, premier staple for discerning tastemakers and style connoisseurs worldwide.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[],"url":"https:\/\/rightsidestores.com\/collections\/on.oembed","provider":"RIGHT SIDE STORE","version":"1.0","type":"link"}